about.
I'm a Stockholm based multidisciplinary designer with background in industrial design, engineering and digital design. Led by curiosity, instinct and passion for experimentation I am dedicated to transform ideas into reality. I'm intrigued by projects that bridge the realms of art, design and technology with people and sustainability in mind.






SKILLS
INDUSTRIAL DESIGN
3D MODELING
TECHNICAL DRAWINGS
VISUAL DESIGN
PROTOTYPING
GRAPHIC DESIGN
PROJECT MANAGEMENT
PRODUCT DESIGN
RENDERING
USER RESEARCH
UX/UI
PHOTOGRAPHY
SOFTWARE
SOLIDWORKS
PHOTOSHOP
V-RAY
RHINOCEROS
ILLUSTRATOR
3Ds MAX
KEYSHOT
INDESIGN
INVENTOR
EXPERIENCE
Digital Design Consultant | ZonElva Digital Agency
Product Design / Graphic Design / Branding / UX/UI | 2018 – Present
Design Consultant | Ali Safa Design Studio
Industrial Design / Graphic Design / Branding / 2D & 3D Visualization | 2015 – Present
Product designer – Retail | HL Display
Design and Product Development | 2019
Product designer – furniture / accessories | Lervik Design
Project – 3 months | 2017-2018
Homey Collection Project- small scale living | IKEA
Collaboration – 5 months | 2017
Reblocks Project – astronaut trash to objects | NASA
Collaboration – 4 months | 2016
Lykkebox Project – product development | Teenage Engineering
Bachelor thesis | 2014
EDUCATION
School of Industrial Design Lund | 2015-2017
Master of Fine Arts in Industrial Design, 120 ects.
Royal Institute of Technology [KTH] | 2011-2014
B.Sc. in Mechanical Engineering – Innovation & product development, 180 ects.
International Winterschool Lucerne | 2014
A week-long intensive course in “Design Thinking” based on a course at Stanford University. Project provided by Logitech
LANGUAGES
SWEDISH
Native or bilingual proficiency
ENGLISH
Full professional proficiency
ARABIC
Native or bilingual proficiency
FRENCH
Elementary proficiency